Measure of Pleasure


The Measure of Pleasure is a scientific experiment that measures the rate of a person’s pleasure. Neuroscientists from Birkbeck University calibrated the first-ever scale to assess joy by recording people’s brainwaves while they were placed in various scenarios.

Neuroscientists constructed a scale that allowed them to assign a numerical number on the level of enjoyment people get from diverse experiences using MyndPlay EEG (electroencephalography) headsets to measure an individual’s brain activity. 

Various emotions such as affection, play, good fortune, visual stimulation, and achievement were evaluated on a scale of -100 (most unpleasant) to +100 (most delightful) and based on the intensity and duration of brain activity. The goal of the 80-person study was to develop a linear scale that would allow people to put a numerical value on their level of happiness. 

Who Can Join? 

Only willing participants are allowed to join in this scientific experiment. You just have to sign up on their website and wait for them to contact you if you have been chosen to be part of their study. If you have any inquiries, don’t hesitate to contact them through this number: 02073091040.